Using a bit of history to change how you view dry cleaning
So, a couple of professional sports photographers wanted to give parents and kids a way to capture their youth sports experience like never before. With the PhotoMoby app parents are able to take a photo, make a card and share with friends and family within a few taps. This app was as great an experience to work on as it is to use.
Finding the Right Fit
The character of Betsy was created to compliment the redesign of Benny, the long time mascot of the community favorite AGC. She was designed to be a contemporary woman from another time.
A Modern Gal with a Historical Flare
Once the Betsy's design was finalized she needed to have a come color and flare. The color palette was modern use of blue. The complimented Benny's earthy umber color scheme contemporary while still holding to the historical roots from which she was inspired.
Quite the Pair
Building Tronix-Bot in 3D begins with a wire frame model, that leads to the outer shell then onto a little dab of paint on the old chassis. Finally he gets rigged up like a puppet and he's ready to get started.
A Touch of the Classic
This process lead to the redesign of the AGC website. Using the characters and a visual style and in keeping with Benny's 1790's roots. The design resulted in a simple one page site that gives a new look at a service as old as the country itself. Take a look.
A Touch of the Contemporary
In addition to the character design I created a series of facebook ads. These videos were offer centered and helped get the attention of the younger demographic they were focused on. Click the video below to see a few of the vids