A Drop of Wine... A Flood of Hope
The Maryland School for the Blind is where Carman learned to be and do much more than anyone would have imagined. To say thank you The Carman Lay foundation holds an annual food and wine tasting event called Swirl for the Girl to raise money for the school. The foundation wanted a new and fun brand that tied in with the foundation but was also unique unto itself.
The idea behind the logo was to capture the growth students experience through guidance and exercise at MSB. It was designed to look as if a drop of wine took the shape of the a girl like Carman, swirling ribbons in the shape of a heart. Rarely do so many concepts blend so elegantly as in this brand.