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A Very Clear Inspiration

The inspiration for the Carman Lay Foundation was the same inspiration for the brand... Carman. After talking with her mother, the staff at the Maryland School for the Blind and learning her story the design began to create itself.

Carman's hope and determination was only eclipsed by her cheerful and bright disposition herself. Early sketches and concepts (above) show her character taking shape. The final touch was Carman's name spelled in an arch of stars using brail.

A Drop of Wine... A Flood of Hope

The Maryland School for the Blind is where Carman learned to be much more than anyone would have imagined. To say thank you, The CFL holds an annual food and wine tasting event called "Swirl for the Girl" to raise money for the school. The foundation wanted a new and fun brand that was relevant and unique.
Once the new brand identity was finished, it was time to put it to use. To brand the marketing and all in-event media such as: posters, invitations, table tents, sign sheets, brochures... even custom die lighting and wine tables. The first annual event went on to raise more than 30K for the Baltimore School for the Blind.