A Very Clear Inspiration
The inspiration for the Carman Lay Foundation was the same inspiration for the brand... Carman. After talking with her mother, the staff at the Maryland School for the Blind and learning her story the design began to create itself.
Carman's hope and determination was only eclipsed by her cheerful and bright disposition herself. Early sketches and concepts (above) show her character taking shape. The final touch was Carman's name spelled in an arch of stars using brail.