More than a brand... an identity
The brand for GreaterTalent.com needed to stand out. It needed to be simple and iconic. It needed to read easily from a distance. It needed to be printed simply and quickly. The flexibility and readability of the logo, and by that measure, the brand was essential. This made it easy to apply to any size and any platform.
Here's to a new brand
To officially launch the new brand A special bottle of private label wine was produced. This wine was only available for a short run.
Nothing opens up a new brand like a good drink.