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It all begins with a vision and a word

The vision
create a total fitness and nutrition program that was customized to each client. Take a deep knowledge of kinesiology and custom crafted nutrition plans to create a full body approach to achieve the maximum results.

The challenge
How to tell this story quickly and memorably. After searching for a term or phrase that would do the program justice and coming up short the answer seemed simple... create a new word.
/ kəˌnooˈtrē,-ahl-ō-gē /
kinesiology is the study of the mechanics of body movements. Nutrition is the branch of science that deals with nutrients and nutrition, particularly in humans. Kinutriology is the building of a program that addresses the full body from fuel to form.

Strong, balanced and dynamic... that's the brand

The Professor character was used in a series of stories written by faculty. Each of these stories required a special illustration to give a brief visual to the project. These are just a few of the more than 20 sketches.

Keeping your goals in site

Modeled, rigged and rendered... Tronix is now ready to come to life in full motion. Below you can see and early stage animation test and the final composited commercial.